We are a creative search agency. We work with healthcare organisations that need their online marketing to be accurate, responsible and genuinely useful. Whether that’s supporting patient access, communicating services clearly, or reaching professionals and partners, our role is to help healthcare teams use digital channels with confidence.

Here are some of the ways in which we help organisations: how we support healthcare organisations across key areas:

• Brand strategy – In healthcare, trust is everything. We work with organisations to define both their position and their distinctive assets so that they can communicate a consistent message that builds credibility and confidence over time.
• SEO – Search plays a crucial role in how people find healthcare services and information. We help organisations improve visibility in organic search and AI results by focusing on technical foundations, clear site structure and content that answers real patient and professional questions.
• PPC – Paid media in healthcare needs to be precise and compliant. We plan PPC campaigns around specific services, locations or priorities, ensuring budgets are used carefully and messaging is clear, appropriate and aligned with regulatory requirements.
• Email – Email supports ongoing communication with patients, staff and stakeholders. We help healthcare organisations plan and manage email programmes that share updates, guidance and reminders in a way that’s timely, respectful and easy to understand.
• Content strategy – Healthcare content often spans clinical detail, public guidance and organisational updates. We help define content strategies that prioritise clarity and usefulness, ensuring information is structured properly and works across search, email and social media.
• Web design – Healthcare websites need to be accessible, easy to navigate and simple to maintain. We design and build sites that make it easy for users to find services and information, while giving teams control over updates and content.
• Data analytics – We help healthcare organisations understand how people use their digital services by setting up effective data tracking, allowing them to analyse audience journeys, spot gaps and improve conversion rates as well as user experience.

For more information on our approach to digital marketing, visit https://mary.co.uk/sectors/health-and-fitness/.